When you are starting your own online business, there is so much to learn. One of the most important is how to rank well in the search engines so that your website will draw free targeted traffic. Search engines use an algorithm to determine where each new page will be listed in their index. This is called page ranking and several components go into getting a high rank including link-popularity, which measures the relative importance of a page in a given category. Increasing your link-popularity can increase your website Search Engine Optimization (SEO), most experts agree, but first and foremost, it can get your page in front of many more viewers. Here are a few legitimate ways this can be done: 1. E-mail a request to exchange links with webmasters of complimentary, but not competitive websites, preferably with a higher page ranking than your own. This way you share in their popularity. 2. Place a link page on your website. Make it easy for webmasters to connect to your site by posting HTML code that they can simply copy and paste. Remember to use keywords and phrases. 3. Write Articles to create unique and useful content. An author's resource box will allow you to provide HTML anchor text back to your own site. 4. Submit your web page to a directory service. There are many themed directories today, so you can get your page where viewers will find it. Consider regional directories to bring in local visitors. 5. Offer free content on your website in exchange for quality links. Many sites that offer graphics use this strategy quite successfully. The task of increasing your website link-popularity is not fast; there is a lot of administrative work that goes into creating a successful campaign. There are e-mails to be sent and directory registration forms to fill out, as well as quality articles to write to provide useful content. It can be done and without using any of the "black hat" methods that could get you banned from the search engines, it just requires some patience and persistence on your part. By combining the 5 Strategies above, you should soon see an increase in traffic to your page as well as a higher search engine ranking. Both of which will increase the number of potential customers who will see your offers.

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About the Author: Karen Gross is an article writer for the Affiliate Work Home resource web site. Please visit our web site for more information and advice on work from home!
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