1. Use plenty of examples in your ad copy. This will
allow your whole target audience to understand your
pitch completely.


2. Gain extra credibility by using terms your readers
may not understand, but can follow by explaining them
in simple terms. This will show you're an expert.


3. Reveal how excited you are about the product. You
could use words or a picture of yourself looking very
excited.


4. Tell your target audience you were in their current
position. Next, tell them how your product pulled you
out of that position.


5. Challenge your readers at the end of your ad.
Make a bet with them; if your product doesn't solve
their problem, offer them a free product in return.


6. Get your audience involved in your ad by asking
them questions. They'll automatically want to answer
the questions in their mind.


7. Introduce yourself in your ad copy. Haven't you
ever read an ad copy and wondered half way through it
who is selling the product? It's a big turn off.


8. Start your ad with a story. It draws people right
into your ad and they forget they're being sold to.
You could start with "Once upon a time..."


9. Use less than five points in your ad copy. If you
start revealing too many topics, your readers might
get confused and quit reading.


10. Make your target audience's experience reading
your ad positive. You could educate them or tell a
joke to make them laugh.


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