1. Gain free advertising by submitting your software
to freebie and freeware/shareware web sites. This
will increase the number of visitors to your web site.


2. If you created the free software yourself, you will
become known as an expert. This will gain people's
trust and they will buy your main product faster.


3. Offer your software as an extra free bonus to the
people that buy one of your main products. People
buy products quicker with free bonuses included.


4. Publish your free software on disk or CD-Rom
then include it with your direct mail packages. This
can increase the amount of orders you'll receive.


5. Build your opt-in e-mail list fast by asking your
visitors to give you their contact information before
they can download your software.


6. People love to get free stuff. They will visit your
web site to download the free software. Make sure
the software is attractive to your target audience.


7. Tell people they can download your software at
no-cost if they link to your web site. This strategy
will multiply your advertising all over the internet.


8. You will gain valuable referrals from people that
tell others about the free software you give away.
Word of mouth advertising can be very powerful.


9. Increase your e-zine's subscriber base by giving
away software to people that subscribe to your
e-zine. This'll give them an incentive to subscribe.


10. Give away software to your current customers
as a way of letting them know you appreciate their
business. This'll create loyalty and repeat sales.




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