You Have Won!

Hold an ongoing prize drawing in your e-zine. The prizes should
be something of interest or value to your subscribers. Most
people who enter will continually read each issue for the
results.

100% Original

Give your subscribers content they can't read anywhere else.
I'm not saying all your content has to be 100% original, but a
portion of your e-zine should have original information. People
will usually read information they haven't read before.

Was I Right?

Give your subscribers a quiz or a series of trivia questions.
Publish the correct answers in your following issue. The people
who participate will want to see if they were right.

Read All About It!

Supply news stories related to your e-zine's topic. People want
current and up-to-date news. If you can be their first source,
they will become loyal readers.

The Polls Are In!

Hold an interactive poll in your e-zine. Ask subscribers a poll
question. Have them e-mail their vote or opinion. People love
to give their 2 cents worth. They would also like to read the
results in your next issue.

Become A Jester :)

Give your subscribers a little humor now and then. Don't be so
serious, tell them a joke. If they associate your e-zine with
being happy they will want to read every issue.

The Information Free-way

People love to get free stuff. Tell readers were to get free
stuff online or offline. It could be software, services, sample
products, e-books etc. The freebies should be related to your
e-zine's topic. Keep the freebies coming and your subscribers
will keep reading!

Mini-Yahoo

Tell your subscribers about Web sites related to your e-zine's
topic. The web sites should be interesting and helpful. Become
your readers miniature "Yahoo", you know how many readers
they get.

In Our Next Issue...

Get your subscribers excited about your next issue. Tell them
about upcoming articles, prize drawings, freebies etc. If they
know what's in store for them, they won't want to miss reading
your next issue.


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