So how do you eliminate your competition without bloodshed? You must
create a niche for your business. A niche is something that makes your
business different from your competitors. To compete with other
businesses nowadays (especially online) you need something that nobody
else can copy. One of a kind!

First you must know who your competitors are. Is your business the only
one of its type? I doubt it. If so, it won't be for long. Do you know your
exact target audience? If not, you will have to find out this information
before creating any kind of niche. Below are two ways to come up with a
competition eliminating niche.

1. Just Ask! The first way to come up with a niche is to think like your
target audience or customers. Know their exact needs, wants, goals,
problems and interests. There're two ways to do this: The first way is to
put yourself in their shoes, think like them. The second way is to give them
polls and surveys to find out what they're thinking. Pick a niche that none
of your competitors are using. If you can't find one that your competitors
aren't using pick one to improve.

2. Just Think! The second way to come up with a niche is to use
your brain power. Ask yourself questions like: How can I set myself
apart from my competition? What could I offer that they can't? Imagine
or daydream that your business is on top of all your competitors. What
niche put your business at the top in your head? Now, if you keep asking
these questions your mind will eventually start shooting out more ideas
than you can handle. One of those ideas may be the niche you're
searching for.

Now that you have your niche that's just half the battle. You must test
it. Does your niche appeal to your target audience? Will it attract
people away from your competition? If it does, you're done, until your
competition comes up with a better niche. If your niche doesn't, than
repeat the process above and test a new niche until it works. If you
want to eliminate your competition and be successful you will use this
process several times in your business life.



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