Reward Your Customers

The formula for success for any business is to get your
customers to make repeat purchases. There are a number
of factors involved for getting repeat customers: pricing,
quality of products and services, excellent customer
service etc. One of the best ways is to reward your
customers for their repeat purchases. Here are three
effective customer reward programs you could implement:

Number Of Purchases

This program is based on the number of purchases made
by any customer. You could give away a free product or
service to any customer that makes ten or more purchases.
To make the program more effective you could require a
set time period that all ten purchases must be made by.

Dollar Amount

You can require a certain dollar amount be spent before
the customer receives a reward. Tell customers if they
spend over $50 in one month at your web site they get a
50% discount on their next purchase. You could also just
reward one customer who spends the most every month
with a bigger reward like a vacation.

Points System

Reward customers a point for every one-dollar they spend.
Lets say customers can get a free computer for 300 points.
That means customers will spend $300 dollars on your
products and services to get enough points to get the free
computer. To push slower selling products or services just
offer more points per dollar spent for those particular items.

The kind of rewards you give should depend on what your
business can afford. Cheaper rewards could be gift
certificates, coupons, clothes, or movie passes. Expensive
rewards could be jewelry, vacations, bed and breakfast
gift certificates, electronics or computer equipment.

You may want to invest in a good database program to
keep track of your rewards program. I also recommend
contacting a legal professional for advice, set-up and the
structure of your rewards program. I hope these ideas I've
given you help make your business more successful.

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